Chiseled silver eyewear, photography
2019

This work reimagines an ambitious tourism campaign launched by the city of Olavarría in 1969. It made use of what was seen as modern graphics and the slogan “discover Olavarría.” In a reflection on cultural marketing, the same woman (former model Ana Mendía) appears in this new version of the ad, but here she is wearing glasses in the style of local silverwork.

Descubra Olavarría (1967-1969)
Design and general coordination: J. G. E. Luayza y J. L. Vecchi
Photo: R. Alculumbre
Model: Ana María Mendía

Descubra Olavarría (1967-1969)
Design and general coordination: J. G. E. Luayza y J. L. Vecchi
Photo: R. Alculumbre
Model: Ana María Mendía